Answering why e-commerce & brands need Instagram stories and how that works, based on real cases

A bit of statistics to prove why this format should take a place in every brand marketing strategy:

  • 300 million active Instagram Stories users watch them daily
  • 28 minutes a user spends every day watching Instagram Stories 
  • 1 million active marketers use Instagram Stories for advertisement monthly
  • x4 Stories bring to the time customer spends on page

Does it sound impressive? Now let’s see how Stories work and what that brings to the websites and online stores. Take a look at some of our examples from different business industries that have installed Frisbuy Stories on their websites.



Nikon has embedded Frisbuy Stories widget on its website: containing brands and customer Stories from the Instagram, marked up with products and links redirecting customer to the products pages.

Key objectives:

— we engage website visitors with a help of a content format that is understandable for users of social networks

— introduce the brand with a storytelling, showing photographers work “behind the scenes”, giving events announcements 

— share instructions and tips for the efficient product usage 

— additional benefits: the length of Instagram Stories life has been prolonged and ROI on content has been improved. 

For the website visitors, this format is familiar from Instagram, so it’s easier for them to navigate through Stories.  

Read the Nikon Store Case Study: how to sell through photos made with Nikon and turn buyers into brand ambassadors  (добавить ссылку на кейс никона) 



Whamisa is an innovative Korean cosmetics brand, specialized on face & body skin care. All of its products are completely organic and certified and recognized internationally.

Read the Whamisa Case: Instagram Stories on the website for better customer engagement and trust.

Connect the Stories widget

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