Lancôme Case Study: map of customer happiness, or how to introduce a new fragrance through emotions
On the contest series “Lancôme Map of Happiness” Lancôme has updated the La Vie Est Belle fragrance collection with L’Eclat Eau de Toilette toilet water. And in support of the traditional advertising campaign, launched a digital-project – “Map of Happiness”. The mechanics of the contest were tied to the very essence of the fragrance and
